On Web Usability

by Kristen Abell

Lately, I’ve been digging into the book Don’t Make Me Think by Steve Krug (if you’re tempted to read it, I’m going to suggest you read his updated version – we just had this one at work, so that’s what I’m reading). I often talk with my clients about the end user experience on a website – something we all too often forget to consider when we’re planning a redesign or new website. We think about how we want it to function without thought for how the end user will want it to function. This book is a great reminder that the end user is always who we should be thinking of when planning. A few takeaways from this book:

  • Usability testing – Do it and do it often. This is usually the first step to get cut from our website development process, but after reading this book, I know I’ll fight harder to keep it a part of the process in the future. It usually doesn’t take much time, and we always learn something from it – even if it’s that there is no “typical” user. I especially loved the idea Krug presented about pre-testing – having users test websites you’re looking at for inspiration to see what works and what doesn’t.
  • Accessibility – Do it because it’s the right thing. To be fair, I’ve been trying to work on accessibility on most of my sites for awhile now, but I’ll be the first to admit that I’ve been doing the minimum. This book makes me want to do more than that. I suspect I’ll be digging into some reads and training on accessibility next so I can take this further on my sites.
  • Good design does not always equal good usability – Not that I didn’t sorta already know this, but this clarified it a bit better for me. For example, one of the current trends in design is to make links as unobtrusive as possible. However, that means that a user has to work harder to find these links – which means they are more likely to get frustrated. Even looking at my personal blog, I’m frustrated by the fact that the links are barely noticeable compared to the regular text (will be making changes there soon). This means that when we’re designing websites, we may have to compromise on our aesthetic to make a site more user-friendly.

After reading this book, I’m looking forward to digging into Krug’s other book – Rocket Surgery Made Easy which delves a little deeper into usability, as well as putting some of his thoughts and approaches into practice.

What are your usability tips and tricks? How do you approach usability when building a new site?

Advertisements
On Web Usability