Linkage Love: Upcoming Trends in Social Media

By Anitra Cottledge

I had a great conversation recently with some colleagues about ways to utilize technology and social media to communicate about your office or department. This is one of my favorite topics, so I had plenty to say. We talked about topics and strategies that have probably been mentioned before: create a social media policy for your office (building upon your institution’s policy if they have one), be strategic about what you post, develop a social media schedule, and track your engagement via social media, i.e., make a monthly note of how many followers, hits, likes you have. Pay attention to what’s working and what’s not working and be willing to evolve. Remember that social media and technology are just new(er) mechanisms of outreach.

The other thing that we talked about was deciding which social media platforms to use and why. I went through our usage of particular platforms (at this point, we are utilizing a lot of social media with the exception of Tumblr, because we don’t have a need for it. This past year, we started using Pinterest, and are playing with some different ways to use it and integrate it with our other communication vehicles.

What came up is that technology moves so quickly, and before you can blink, there’s a new platform on the horizon. Here are a few upcoming trends and/or platforms to watch out for:

  • (The Incredible) Shrinking Videos – Are you using Vine to make short, 6-minute, looping videos that you can share with friends via a mobile app? Wired Mag on how Vine is the next (current?) thing.
  • Embracing the Visual – I don’t know how this is necessarily new, because it seems to me (in an anecdotal way) that people already utilize visual imagery to engage audiences via things like Instagram, Pinterest, infographics, and using more photo and video on Facebook. Nonetheless, if you haven’t given this idea some thought in relation to your social media strategy, now is the time to reframe and rethink.
  • Going Mobile – I am starting to see more mobile versions of websites, and have recently gotten involved in trying to optimize a site’s information for mobile use.  Considering the large amounts of people who access the web via smartphone, considering mobile design or responsive design is important.

These are just a few things that I’m thinking and reading about. What are trends that you’re noticing?

Linkage Love: Upcoming Trends in Social Media